Significances
This feature allows you to create a table or graph to show results of significance testing in online report.
To add a Significances to your report, select the Significances option from the Insert dropdown menu on the Report Items page.
Use the Name table/chart text box to enter the name of a table or chart.
Provide the Description of a table or chart.
In the Available Responses text box select the responses the significances calculation will be based on.
Use the Select "brand of interest" dropdown box to choose one of items significances will be calculated for. This list corresponds to the items selected for the row responses.
Select groups of respondents that will be used as a control group and as a test group for calculating table data. Click the Apply button to create data set based on the selected respondent groups. Click the delete button next to the set you need to delete.
Click the Edit Groups button to create new or edit existing group.Input logical expression to create a sample for table or chart, then click Apply. (For example: Q1.A2 AND (Q3.A5 OR Q4.A1)).
Select one of the following options to calculate significances: Number, Percent, Response rate, Difference, Lift, Zscore, Probability,Significance.
Select the Table option to display calculated data as a table.
Select the Chart option to display data as a graph.
Calculation Formulas
Values calculated for either control or test group separately
Name  Formula  Description 
Number (n)  Any number  Equals to the number of respondents belonging to this group who selected this answer choice. 
Percent (%)  Number / general number of respondents in group * 100%  Equals to Number divided by the general number of respondents in this group and multiplied by 100%. 
Response rate  Number / general number of respondents in group  Equals to Number divided by the general number of respondents in this group. 
Values calculated for both test and control groups
Name  Formula  Description 
Difference  Response rate (T1)  Response rate (C1)  Subtract Response rate of control group (C1) from Response rate of test group (T1). 
Lift  (Percent of T1  Percent of C1)/ Percents of C1 

Zscore  ABS(difference/SQRT((Response rate of T1*(1 Response rate of T1) /n of T1)+ (Response rate of C1*(1 Response rate of C1)/n of C1))) 

Probability  ABS(2*NORMSDIST(Zscore)1) 

Significance  IF(Zscore >1.96,"S1",IF(Zscore >1.645,"S2",IF(Zscore >1.283,"S3","")))  Status indicators:

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